Sign In
Get Started

The Science Behind BrainTap: How Brainwave Entrainment Enhances Mental Health

  • Education, Health and Wellness, Mindfulness and Meditation, Power of Healing
Share this post on social media
brainwave entrainment
Table of Contents

In recent years, BrainTap has emerged as a revolutionary tool in enhancing mental health through brainwave entrainment. This innovative technology harnesses the power of sound and light to synchronize brainwaves, promoting relaxation, focus, and overall mental well-being. Understanding the science behind BrainTap and how it leverages brainwave entrainment is crucial for appreciating its benefits and applications.

Understanding Brainwave Entrainment

 

Definition and History

Brainwave entrainment, also known as brainwave synchronization, is a method to stimulate the brain into a specific state by using rhythmic stimuli such as sound or light. The concept has been around for centuries, with early practices found in ancient cultures that used rhythmic drumming and chanting. Modern brainwave entrainment employs advanced technology to achieve more precise and consistent results.

 

Basic Principles

The underlying principle of brainwave entrainment is the frequency-following response (FFR), where the brain naturally synchronizes its electrical activity to the rhythm of external stimuli. When exposed to repetitive stimuli, such as binaural beats or isochronic tones, the brain’s electrical activity tends to match the frequency of the stimulus, leading to altered states of consciousness and enhanced mental states.

The Science of BrainTap

 

How BrainTap Works

BrainTap combines guided meditation, binaural beats, and isochronic tones with synchronized light pulses to create a powerful brainwave entrainment experience. Users wear specialized headsets equipped with LEDs and headphones, which deliver auditory and visual stimuli in a coordinated manner.

 

Mechanisms Involved

The combined use of sound and light in BrainTap stimulates the brain’s auditory and visual pathways, enhancing the entrainment effect. This dual stimulation promotes deep relaxation, improved focus, and mental clarity by encouraging the brain to enter specific brainwave states associated with these benefits.

Types of Brainwaves

 

  • Delta waves (0.5-4 Hz) are the slowest brainwaves, associated with deep sleep and restorative healing. They play a crucial role in unconscious bodily functions and deep sleep stages.
  • Theta waves (4-8 Hz) are linked to light sleep, deep relaxation, and creativity. They are often present during meditation and creative thinking.
  • Alpha waves (8-12 Hz) occur during relaxed, yet alert states, such as daydreaming and light meditation. They are associated with a calm, focused mind.
  • Beta waves (12-30 Hz) dominate our waking state of consciousness, particularly when we are alert, attentive, and engaged in problem-solving activities.
  • Gamma waves (30-100 Hz) are involved in high-level information processing and cognitive functioning, including perception, problem-solving, and consciousness.

Brainwave Entrainment Techniques

 

Binaural Beats

Binaural beats involve playing two slightly different frequencies in each ear, creating a perceived third tone that encourages the brain to synchronize with this beat frequency.

 

Isochronic Tones

Isochronic tones are single tones that turn on and off at regular intervals, creating distinct, rhythmic pulses that the brain can easily follow.

 

Monaural Beats

Monaural beats are created when two tones of slightly different frequencies are combined, producing a beat frequency directly in the auditory cortex without needing separate inputs to each ear.

The Role of Neuroplasticity

 

Definition

Neuroplasticity refers to the brain’s ability to reorganize itself by forming new neural connections throughout life. This adaptability is crucial for learning, memory, and recovery from brain injuries.

 

Importance in Mental Health

Neuroplasticity is vital for mental health as it allows the brain to adapt to new experiences, learning processes, and emotional challenges. Enhancing neuroplasticity can lead to better cognitive function and emotional regulation.

 

How BrainTap Promotes Neuroplasticity

BrainTap promotes neuroplasticity by regularly stimulating the brain with novel and varied auditory and visual inputs. This stimulation encourages the formation of new neural pathways, improving cognitive flexibility and mental resilience.

Mental Health Benefits of BrainTap

 

Stress Reduction

Regular use of BrainTap can significantly reduce stress by promoting relaxation and helping the brain transition from high beta waves associated with stress to lower frequency waves indicative of relaxation.

 

Stress Management

BrainTap’s guided meditations and brainwave entrainment techniques help in managing stress by calming the nervous system and promoting a state of mental tranquility.

 

Improved Sleep

By encouraging the brain to enter delta and theta wave states, BrainTap can improve sleep quality, making it easier to fall asleep and stay asleep.

 

Enhanced Focus

BrainTap sessions designed to enhance alpha and beta waves can lead to improved focus and concentration, beneficial for work and study.

Stress Reduction through BrainTap

 

Mechanisms

BrainTap helps reduce stress by guiding the brain into alpha and theta states, which are associated with relaxation and reduced stress. This shift in brainwave activity decreases the production of stress hormones like cortisol.

 

Case Studies

Various case studies have demonstrated the effectiveness of BrainTap in reducing stress. Participants often report feeling more relaxed and less stress after regular sessions.

 

User Testimonials

Users frequently share positive experiences, noting significant reductions in stress and improvements in overall mental well-being after incorporating BrainTap into their routines.

Stress Management with BrainTap

 

Techniques

BrainTap offers specific programs targeting stress reduction, using calming guided meditations combined with brainwave entrainment to soothe the mind.

 

User Experiences

Many users find BrainTap helpful in managing stress, often reporting a sense of calm and reduced worry after sessions.

 

Research Findings

Studies indicate that brainwave entrainment can effectively reduce symptoms of stress, with BrainTap’s comprehensive approach offering significant benefits.

Improving Sleep Quality

 

How BrainTap Aids Sleep

BrainTap helps improve sleep quality by guiding the brain into delta and theta wave states, which are crucial for deep, restorative sleep.

 

Evidence and Research

Research supports the use of brainwave entrainment for sleep enhancement. BrainTap users often report falling asleep faster and experiencing deeper sleep.

 

Tips for Better Sleep

Incorporating BrainTap into a nightly routine can enhance sleep quality. It’s also beneficial to maintain a regular sleep schedule, create a calming bedtime environment, and avoid caffeine and electronic devices before bed.

Enhancing Cognitive Performance

 

Memory Enhancement

BrainTap’s programs designed for cognitive enhancement can improve memory by stimulating brain regions involved in information processing and retention.

 

Focus and Concentration

Regular BrainTap sessions can enhance focus and concentration by promoting brainwave states conducive to sustained attention and mental clarity.

 

Learning Acceleration

BrainTap can accelerate learning by optimizing brainwave patterns associated with peak learning states, making it easier to absorb and retain new information.

 

BrainTap and Mindfulness

 

Integration with Mindfulness Practices

BrainTap can be integrated with mindfulness practices, enhancing the benefits of both. The combination promotes deep relaxation and heightened awareness.

 

Benefits

Combining BrainTap with mindfulness can lead to greater emotional balance, reduced stress, and improved overall mental health.

 

Case Studies

Case studies show that users who integrate BrainTap with mindfulness practices experience significant improvements in their mental and emotional well-being.

Combining BrainTap with Meditation

 

Synergistic Effects

The combination of BrainTap and traditional meditation techniques can amplify the benefits of both, leading to deeper relaxation and enhanced cognitive function.

 

Techniques

Incorporating BrainTap into meditation involves using the device during meditation sessions to guide the brain into deeper states of relaxation and focus.

 

Benefits

Users often report enhanced meditation experiences, including deeper states of relaxation, improved focus, and greater emotional balance.

Technological Aspects of BrainTap

 

Devices Used

BrainTap devices include headsets with built-in LEDs and headphones that deliver synchronized auditory and visual stimuli.

 

Software Integration

BrainTap integrates with software applications that offer guided meditations, binaural beats, and isochronic tones tailored to various mental health goals.

 

User Interface

The user interface of BrainTap devices is designed to be intuitive and user-friendly, making it easy for users to select and customize their sessions.

The Role of Sound and Light Therapy

 

How Sound and Light Influence Brainwaves

Sound and light therapy can profoundly influence brainwave activity, promoting states of relaxation, focus, and mental clarity.

 

Benefits

Combining sound and light therapy can enhance the entrainment effect, leading to deeper relaxation, improved sleep, and enhanced cognitive performance.

 

Research Evidence

Research supports the efficacy of sound and light therapy in promoting mental health, with studies showing significant benefits in stress reduction and cognitive enhancement.

User Experience and Feedback

 

Reviews

BrainTap has received numerous positive reviews from users who report significant improvements in mental health and cognitive performance.

 

Success Stories

Many users share success stories of overcoming stress and sleep issues with the help of BrainTap, highlighting its effectiveness and transformative impact.

 

Potential Challenges

Some users may experience initial difficulty adjusting to the stimuli, but most find it becomes easier with regular use. It’s important to follow guidelines for safe and effective use.

Potential Side Effects and Safety Concerns

 

Understanding Risks

While BrainTap is generally safe, some users may experience mild discomfort or dizziness, particularly when starting. These effects are typically temporary.

 

Safety Measures

To minimize risks, users should follow the recommended guidelines, start with shorter sessions, and gradually increase duration as they become more comfortable.

 

Professional Guidance

For those with pre-existing conditions or concerns, consulting a healthcare professional before starting BrainTap can ensure safe and effective use.

Comparative Analysis

 

BrainTap vs. Traditional Meditation

While traditional meditation requires self-guided practice, BrainTap provides structured sessions with auditory and visual stimuli to enhance the experience. Users often find BrainTap more accessible and easier to integrate into daily routines.

 

BrainTap vs. Other Brainwave Entrainment Tools

Compared to other brainwave entrainment tools, BrainTap offers a comprehensive approach by combining sound, light, and guided meditation, making it a more effective solution for mental health enhancement.

Integrating BrainTap into Daily Routine

 

Practical Tips

To maximize benefits, incorporate BrainTap into a daily routine, ideally at the same time each day. Start with short sessions and gradually increase the duration as you become more accustomed to the experience.

 

Scheduling

Schedule BrainTap sessions during times of the day when you can fully relax and avoid interruptions, such as early morning or before bed.

 

Optimizing Benefits

Combine BrainTap with other wellness practices like regular exercise, healthy eating, and mindfulness to enhance overall mental and physical well-being.

Future of Brainwave Entrainment

 

Emerging Trends

The future of brainwave entrainment includes advancements in technology, such as more sophisticated devices and personalized programs based on individual brain activity.

 

Innovations

Innovations may include wearable devices that monitor brain activity in real-time and adjust stimuli accordingly for optimal brainwave entrainment.

 

Future Research Directions

Future research will likely explore the long-term effects of brainwave entrainment on mental health, cognitive function, and overall well-being, providing deeper insights into its benefits and applications.

Frequently Asked Questions (FAQs)

 

What is BrainTap?

BrainTap is a brainwave entrainment tool that combines sound and light therapy to enhance mental health and cognitive performance.

 

How does BrainTap work?

BrainTap works by using auditory and visual stimuli to synchronize brainwaves, promoting relaxation, focus, and mental clarity.

 

Is BrainTap safe?

BrainTap is generally safe for most users, though it’s advisable to start with short sessions and consult a healthcare professional if you have any pre-existing conditions.

 

Can BrainTap help with stress?

Yes, BrainTap has specific programs designed to manage stress by promoting relaxation and mental tranquility.

 

How often should I use BrainTap?

For best results, use BrainTap daily or as recommended by the guidelines provided with the device.

 

What are the benefits of using BrainTap?

Benefits of using BrainTap include reduced stress, improved sleep, enhanced focus, better cognitive performance, and overall mental well-being.

Conclusion

BrainTap represents a significant advancement in brainwave entrainment technology, offering numerous benefits for mental health and cognitive performance. By leveraging the power of sound and light, BrainTap provides an effective tool for reducing stress, improving sleep, and enhancing focus. As research continues to explore the potential of brainwave entrainment, BrainTap is poised to remain at the forefront of innovative mental health solutions.

Get Started with BrainTap Today

Unlock the power of your mind with BrainTap! Don’t miss this exclusive opportunity to start a free 14-day trial and experience the transformative benefits of brainwave entrainment. Discover how BrainTap can help you reduce stress, improve sleep, and enhance cognitive performance.

 

Start Your Free 14-Day Trial Now

Subscribe to the BrainTap Newsletter

Elevate your mind: Subscribe to our newsletter for insights on brain health, cutting-edge research updates, and personalized session suggestions to help you unleash your ultimate potential!

BrainTap For Brain Training
BrainTap For Better Sleep
Company
Experience Braintap
Get In Touch
Facebook-f Twitter Instagram Linkedin-in
© 2024 BrainTap Technologies, Inc. | All Rights Reserved

Warranty & Return Policy

Customer Support

In order to streamline support requests and better serve you, we utilize a support ticket system. Every support request is assigned a unique ticket number. Please keep your support ticket number in a safe place and provide your number when contacting us.

Manufacturer’s Warranty

The BrainTap Headset Bluetooth model has a 12-month manufacturer’s warranty that covers any flaws or defects that the headset shipped with. Any sort of sustained physical damage is not covered under warranty.  All other products or equipment come with a 30-day manufacturer’s warranty unless otherwise stated.  Please reference your User Manual to view the complete warranty policy.  Should you experience any difficulty with your equipment or accessories, we recommend first checking the troubleshooting guidelines in the User Manual included with the headset or reference our online Knowledge Base for headset tips and troubleshooting steps. If you are still having trouble and your headset is within the warranty period, call our Help Desk at 302-721-6677 or fill out an online support ticket for further assistance.  If the item needs to be returned to BrainTap offices for assessment and replacement, you will be asked to provide proof of purchase and will be issued a Return Merchandise Authorization (RMA) number and shipping instructions.  Items without proof of purchase will not be accepted for RMA.

Return Merchandise Authorization (RMA) Policy

A Return Merchandize Authorization (RMA) is a numbered authorization provided to permit the return of a product. Any product returned to BrainTap offices for testing, trade-in or refund must be accompanied by an RMA issued by our Help Desk. Please note that RMAs expire 15 days after issue. Returns postmarked after the expiration date will not be accepted. Please be sure to ship your return item promptly.

Out of Warranty Support Options

Should you experience any difficulty with your equipment or accessories, we recommend first checking the troubleshooting guidelines in the User Manual reference our online Knowledge Base for headset tips and troubleshooting steps. Even if your headset is outside of the warranty period, you can reach out to our Help Desk via phone at 302-721-6677 or online by filling out a support ticket for further help.  If the product is determined to require replacement after troubleshooting, there is an option for an out of warranty trade-in and replacement for a fee. We do not offer repair services for out of warranty products.

Satisfaction Guarantee & Equipment Return Policy

There is a 45-day return policy on all products and packages purchased directly from BrainTap unless otherwise stated. BrainTap headsets purchased from a retail outlet or 3rd party must be returned to the place of purchase and are subject to the return policy of the seller.  All returns must have proof of purchase and a Return Merchandise Authorization (RMA) number or the return will not be accepted. All products returns are subject to a 15% restocking fee. The return period begins on the day you received your order.  To initiate the return process, reach out to our Help Desk via phone at 302-721-6677 or submit an online support ticket.

Shipping Fees

Shipping fees, if any, including duties and import taxes for international shipments, are non-refundable. In all instances, return shipping fees are the responsibility of the purchaser.

Membership Subscriptions

You may cancel your membership/program/subscription with a 30-day notice by logging into your account on BrainTap.com. Click the account icon at the top right of the page, then click the profile icon on the top right-hand side and then click Billing. Once you are on the Billing page you will be able to “Manage Subscriptions & Payment” where you can cancel your subscription.

All subscribers are required to provide a 30-day cancellation notice prior to terminating their subscription. This policy is implemented to ensure a smooth transition for both subscribers and the service provider, allowing for adequate time to process cancellation requests and manage subscription changes.

Calculation of 30-Day Notice Period: The 30-day cancellation notice period will be calculated from the next monthly payment due date following the receipt of the cancellation request. For example, if a subscriber submits a cancellation request on the 5th of the month and their next monthly payment is due on the 15th of the same month, the 30-day notice period will commence from the 15th of the month and extend until the 15th of the following month. Free trials are exempt from this 30-day notice policy and may be canceled at any time prior to the first payment due date without payment or penalty.

Refund Processing Time

It takes approximately 10 – 14 days to process a return. If you have any questions regarding your refund, refer / respond to your original support ticket or create a new support ticket and one of our customer support representatives will contact you.

Terms and Conditions

Terms and Conditions of Use:

Last updated: January 30, 2024

This is an agreement between you and BrainTap, Inc. (with its affiliates, “BrainTap”, “we” or “us”) regarding the digital audio-recorded motivational programs and creative visualization sessions operated by BrainTap Technologies (the “Service”). Additionally, please read the site’s Privacy Policy.

By signing up for or using the Service, you agree to the following terms:

Your Account

If you do not have a BrainTap membership, you will need to establish an account with BrainTap.com to use the Service. Your payment methods on file with your BrainTap.com account will be used for your BrainTap account and the BrainTap Brain Fitness mobile application.

Membership/Programs/Subscription Plans

By subscribing to BrainTap’s mobile app, users are granted access to use the app on up to two devices. Each device is permitted up to five plays per day. The BrainTap Brain Fitness mobile app subscription is intended for personal use only. Commercial use in a business is strictly prohibited unless said business has an official Professional Partner License issued by BrainTap, Inc. BrainTap reserves the right to modify the subscription terms and limitations at any time without prior notice. Users are encouraged to review the terms periodically for any updates or changes. If you sign up for a membership/program/subscription plan, you agree to the terms, conditions and limitations associated with them that are posted on our websites or applications.

Promotional and Membership/Program/Subscription Content

We may make content available to you from time to time through the Service for which a purchase is not required. You will have access to this content only for so long as we make it available generally or, where it is provided as a benefit of a membership plan, for so long as you remain an active member of your plan in good standing. We may also remove this content from your account, devices and applications, or otherwise restrict your ability to access it.

Content Availability

We may add or remove purchasable, promotional and membership content (collectively, “Content”) from our catalog, membership plans and our Service at any time and make no guarantee as to the availability of specific Content in any membership plan or as to any minimum amount of Content in any membership plan. Some of our Content may be offered in limited territories or to limited membership levels. We may use geo-filtering technology to restrict access outside of those territories.

Fees and Renewal

Fees for purchased program content, membership plans, subscriptions, and other services will be stated at the time of your purchase or sign-up, as applicable, and provided in our help pages. The fees for membership plans may vary. Fees may be subject to tax and are non-refundable unless otherwise outlined herein. We only accept credit card and (most) debit cards for payment of membership fees. Please do not sign up for a program with a “check” or “ATM” card.

If your membership plan or subscription involves a recurring payment of a fee, unless you notify us 30 days before a charge that you want to cancel or do not want to automatically renew your membership or subscription, you understand it will automatically continue each month, and you authorize us (without notice to you, unless required by applicable law) to collect the then-applicable fees and any taxes using any credit card we have on record for you. All cancellations require a 30-day notice to allow time for processing.

If all credit cards we have on file for you are declined for payment of your membership or subscription fees, we may cancel your membership or subscription, as applicable, unless you provide us with a new credit card. If you provide us with a new credit card and are successfully charged before your membership or subscription is cancelled, your new membership or subscription period will be based on the original renewal date and not the date of the successful charge.

Membership/Program/Subscription Cancellation

You may cancel your membership/program/subscription with a 30-day notice by logging into your account on BrainTap.com. Click the account icon at the top right of the page, then click the profile icon on the top right-hand side and then click Billing. Once you are on the Billing page you will be able to “Manage Subscriptions & Payment” where you can cancel your subscription.

All subscribers are required to provide a 30-day cancellation notice prior to terminating their subscription. This policy is implemented to ensure a smooth transition for both subscribers and the service provider, allowing for adequate time to process cancellation requests and manage subscription changes.

Calculation of 30-Day Notice Period: The 30-day cancellation notice period will be calculated from the next monthly payment due date following the receipt of the cancellation request. For example, if a subscriber submits a cancellation request on the 5th of the month and their next monthly payment is due on the 15th of the same month, the 30-day notice period will commence from the 15th of the month and extend until the 15th of the following month. Free trials are exempt from this 30-day notice policy and may be canceled at any time prior to the first payment due date without payment or penalty.

Service Restrictions

We reserve the right to accept or refuse membership or to restrict use of the Service at our discretion. You may not transfer or assign your membership or any Service benefits. You may not use the Service for any commercial purposes without a written license to do so. If you would like to use any of the Services in a business setting, please contact us for information. We may take actions we deem reasonably necessary to prevent fraud and abuse, including placing restrictions on the amount of content or other services that can be accessed from the Service at any one time.

Content Restrictions

All content is protected by Federal copyright law. You may not (i) transfer, copy, share, or display Content, except as permitted in this Agreement; (ii) sell, rent, lease, distribute, or broadcast any Content; (iii) remove any proprietary notices or labels on Content; (iv) attempt to disable, bypass, modify, defeat, or otherwise circumvent any digital rights management or other protection system applied to Content or used as part of the Service; or (v) use the Service or Content for any commercial or illegal purpose.

Promotional Trial Memberships

We sometimes offer certain customers various trial or other promotional memberships, which are subject to the Terms except as otherwise stated in the promotional offers. We reserve the right, in our sole discretion, to determine your eligibility. Trial members may, at any time (through your “My Account”), choose not to continue paid memberships/subscriptions by cancelling prior to the end of the trial period. If a trial offer or a promotion requires you to have a valid payment instrument on file, such as a credit card or other permitted payment method, we may validate that payment method, including by requesting a temporary authorization from the financial institution issuing your payment instrument. If we determine that your payment instrument is invalid, without limiting any of our other rights, we may revoke any benefits, Credits or Content you may have received as part of the offer.

Agreement Changes

We may, at our discretion, change the Terms and all elements of them and any aspect of the Service without notice to you. If any change to the Terms is found invalid, void, or for any reason unenforceable, that change is sever-able and does not affect the validity and enforce-ability of any remaining changes and the remainder of the Terms. Your continued use of the Service after we change the Terms constitutes your acceptance of the changes. If you do not agree to any changes, you must not use the Service and must cancel your membership.

Termination by Us

Our business may change over time and we reserve the right to cancel the Service and any membership plan in whole or in part, and to terminate your membership and use of the Service at our discretion without notice. If we do so, we will give you a prorated refund based on the number of days remaining in your membership unless we terminate your membership for conduct that we determine, in our discretion, violates the Terms, violates any applicable law, involves fraud or misuse of the Service, or is harmful to our interests or another user. Our failure to insist upon or enforce your strict compliance with the Terms will not constitute a waiver of any of our rights.

Acceptance of terms of use and amendments

Each time you use or cause access to this website or any BrainTap application, you agree to be bound by these Terms of use, as amended from time to time with or without notice to you. In addition, if you are using a particular service on this website or accessed via this website, you will be subject to any rules or guidelines applicable to those services, and they will be incorporated by reference within these Terms of use. Additionally, please read the site’s Privacy policy and Warranty and Return policy if applicable.

The site editor’s service

This website and the services provided to you on and via this website are provided on an “AS IS” basis. You agree that the site editor reserves the right to modify or discontinue provision of this website and its services, and to remove the data you provide, either temporarily or permanently, at any time, without notice and without any liability towards you. The site editor will not be held responsible or liable for timeliness, removal of information, failure to store information, inaccuracy of information, or improper delivery of information.

Your responsibilities and registration obligations

In order to use this website, certain parts of it, or our mobile application, you may be required to register for a user account on this website; in this case, you agree to provide truthful information when requested, and — if a minimum age is required for eligibility for a user account — you undertake that you are at least the required age. By registering for a user account, you explicitly agree to this site’s Terms of use, including any amendments made by the site editor that are published herein.

Registration and password

You are responsible for maintaining the confidentiality of your password, and you will be responsible for all usage of your user account and/or user name, whether authorized or not authorized by you. You agree to immediately notify the site editor of any unauthorized use of your user account, username or password.

Your conduct

You agree that all information or data of any kind, whether text, software, code, music or sound, photographs or graphics, video or other materials (“content”), made available publicly or privately, will be under the sole responsibility of the person providing the said content, or of the person whose user account is used. You agree that this website may expose you to content that may be objectionable or offensive. The site editor will not be responsible to you in any way for content displayed on this website, nor for any error or omission.

By using this website or any service provided, you explicitly agree that:

(a) you will not provide any content or conduct yourself in any way that may be construed as: unlawful; illegal; threatening; harmful; abusive; harassing; stalking; tortuous; defamatory; libelous; vulgar; obscene; offensive; objectionable; pornographic; designed to interfere with or disrupt the operation of this website or any service provided; infected with a virus or other destructive or deleterious programming routine; giving rise to civil or criminal liability; or in violation of an applicable local, national or international law;

(b) you will not impersonate or misrepresent your association with any person or entity; you will not forge or otherwise seek to conceal or misrepresent the origin of any content provided by you;

(c) you will not collect or harvest any information about other users;

(d) you will not provide, and you will not use this website to provide, any content or service in any commercial manner, or in any manner that would involve junk mail, spam, chain letters, pyramid schemes, or any other form of unauthorized advertising or commerce; you will not use this website to promote or operate any service or content without the site editor’s prior written consent;

(e) you will not provide any content that may give rise to the site editor being held civilly or criminally liable, or that may be considered a violation of any local, national or international law, including — but not limited to — laws relating to copyrights, trademarks, patents, or trade secrets.

Submission of content on this website

By providing any content to this website:

(a) you agree to grant the site editor a worldwide, royalty-free, perpetual, non-exclusive right and license (including any moral rights or other necessary rights.) to use, display, reproduce, modify, adapt, publish, distribute, perform, promote, archive, translate, and to create derivative works and compilations, in whole or in part. Such license will apply with respect to any form, media, technology already known at the time of provision or developed subsequently;

(b) you warrant and represent that you have all legal, moral, and other rights that may be necessary to grant the site editor the license specified in this section;

(c) you acknowledge and agree that the site editor will have the right (but not obligation), at the site editor’s entire discretion, to refuse to publish, or to remove, or to block access to any content you provide, at any time and for any reason, with or without notice.

Third-party services

Goods and services of third parties may be advertised and/or may be made available on or through this website. Representations made regarding products and services provided by third parties will be governed by the policies and representations made by these third parties. The site editor will not in any manner be liable for or responsible for any of your dealings or interaction with third parties.

Indemnification

You agree to indemnify and hold harmless the site editor and the site editor’s representatives, subsidiaries, affiliates, related parties, officers, directors, employees, agents, independent contractors, advertisers, partners, and co-branders, from any claim or demand, including reasonable legal fees, that may be filed by any third party, arising out of your conduct or connection with this website or our services, including by not limited to services provided via our mobile application(s), your provision of content, your violation of these Terms of use, or any other violation by you of the rights of another person or party.

DISCLAIMER OF WARRANTIES

YOU UNDERSTAND AND AGREE THAT YOUR USE OF THIS WEBSITE AND OF ANY SERVICES OR CONTENT PROVIDED (THE “SERVICE”) IS AT YOUR OWN RISK. SERVICES AND CONTENT ARE PROVIDED TO YOU “AS IS”, AND THE SITE EDITOR EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, EITHER IMPLIED OR EXPRESS, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANT-ABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

THE SITE EDITOR MAKES NO WARRANTY, EITHER IMPLIED OR EXPRESS, THAT ANY PART OF THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, VIRUS-FREE, TIMELY, SECURE, ACCURATE, RELIABLE, OR OF ANY QUALITY, NOR IS IT WARRANTED EITHER IMPLICITLY OR EXPRESSLY THAT ANY CONTENT IS SAFE IN ANY MANNER FOR DOWNLOAD. YOU UNDERSTAND AND AGREE THAT NEITHER THE SITE EDITOR NOR ANY PARTICIPANT IN THE SERVICE PROVIDES PROFESSIONAL ADVICE OF ANY KIND AND THAT ANY ADVICE OR ANY OTHER INFORMATION OBTAINED VIA THIS WEBSITE MAY BE USED SOLELY AT YOUR OWN RISK, AND THAT THE SITE EDITOR WILL NOT BE HELD LIABLE IN ANY WAY.

Some jurisdictions may not allow disclaimers of implied warranties, and certain statements in the above disclaimer may not apply to you as regards implied warranties; the other terms and conditions remain enforceable notwithstanding.

LIMITATION OF LIABILITY

YOU EXPRESSLY UNDERSTAND AND AGREE THAT THE SITE EDITOR WILL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES; THIS INCLUDES, BUT IS NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA OR OTHER INTANGIBLE LOSSES (EVEN IF THE SITE EDITOR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), RESULTING FROM (I) THE USE OF SERVICES OR THE INABILITY TO USE SERVICES, (II) THE COST OF OBTAINING SUBSTITUTE GOODS AND/OR SERVICES RESULTING FROM ANY TRANSACTION ENTERED INTO ON THROUGH SERVICES, (III) UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR DATA TRANSMISSIONS, (IV) STATEMENTS BY ANY THIRD PARTY OR CONDUCT OF ANY THIRD PARTY USING SERVICES, OR (V) ANY OTHER MATTER RELATING TO SERVICES.

In some jurisdictions, it is not permitted to limit liability and, therefore, such limitations may not apply to you.

Reservation of rights

The site editor reserves all of the site editor’s rights, including but not limited to any and all copyrights, trademarks, patents, trade secrets, and any other proprietary right that the site editor may have in respect to this website, its content, and goods and services that may be provided. The use of the site editor’s rights and property requires the site editor’s prior written consent. By making services available to you, the site editor is not providing you with any implied or express licenses or rights, and you will have no rights to make any commercial use of this website or provided services without the site owner/editor’s prior written consent.

Notification of copyright infringement

If you believe that your property has been used in any way that could be considered a copyright infringement or a violation of your intellectual property rights, the site editor’s copyright agent may be contacted via:

e-mail to the site administrator

contact@braintap.com

Applicable law

You agree that these Terms of use and any dispute arising out of your use of this website or products or services provided will be governed by and construed in accordance with local laws applicable at the site editor’s domicile, notwithstanding any differences between the said applicable legislation and legislation in force at your location. By registering for a user account on this website, or by using this website and the services it provides, you accept that jurisdiction is granted to the courts having jurisdiction over the site editor’s domicile, and that any disputes will be heard by the said courts.

Miscellaneous information

(i) In the event that any provision of these Terms of use is deemed to conflict with legislation by a court with jurisdiction over the parties, the said provision will be interpreted to reflect the original intentions of the parties in accordance with applicable law, and the remainder of these Terms of use will remain valid and applicable; (ii) The failure of either party to assert any right under these Terms of use will not be considered to be a waiver of that party’s right, and the said right will remain in full force and effect; (iii) You agree that any claim or cause in respect of this website or its services must be filed within one (1) year after such claim or cause arose, or the said claim or cause will be forever barred, without regard to any contrary legislation; (iv) The site editor may assign the site editor’s rights and obligations under these Terms of use; in this event, the site editor will be relieved of any further obligation.

Privacy Policy

We know that you care how your information is used, and we appreciate your trust that we will use it carefully and sensibly. This notice describes our privacy policy. By visiting us, you are accepting the privacy policy described below.

1.  What Personal Information Do We Collect?

  • Information You Provide.  We receive and store information you enter.  For example, when you search for or buy a product or service, or when you supply information such as your address, phone number or credit card. You can choose not to provide certain information, but then you might not be able to take advantage of some of our features.  We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our website, and communicating with you. We do not store your credit data in our system after the sale – it is used for checkout purposes only. In addition, if you choose, we may share your information with other companies who provide goods or services that you are interested in.  Please see the “opt-in/opt-out” selection in Section 4 of this policy.
  • Cookies. Like many websites, we use “cookies”.  Cookies are small programs that we transfer to your hard drive that allow us to recognize you and to provide you with a customized shopping experience.  If you do not want us to use cookies, you can easily disable them by going to the toolbar of your web browser, and clicking on the “help” button.  Follow the instructions that will prevent the browser from accepting cookies, or set the browser to inform you when you receive a new cookie.  In addition, you may visit this and other websites anonymously through the use of utilities provided by other private companies.
  • Other Information: Every computer has an IP (Internet Protocol) address.  IP addresses of computers used to visit this site are noted.  In addition, we automatically collect other information such as email addresses, browser types, operating systems, and the URL addresses of sites clicked to and from this site.
  • Information from Other Sources.  We might receive information about you from other sources and add it to our account information.  This may include updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more easily.

2.  How Do We Use Your Information?

  • Customized Shopping.  We use your information to better serve you by providing a customized shopping experience.  As noted above, you may “opt-out” of this customization, or even visit and shop anonymously.
  • Agents. We employ other companies and individuals to perform functions on our behalf. Examples include delivering packages, sending postal mail and e-mail, and processing credit card payments. They have access to personal information needed to perform their functions, but may not use it for other purposes.
  • Special Offers.  We may send you special offers from time to time, unless you choose to “opt-out” of receiving such offers.  In addition, we may also send you special offers from other companies.  Again, you may “opt-out”.  If we send you offers from other businesses, we do not share your personal information with them.  The offers come directly through us.  Please see the “opt-in/opt-out” selection at the end of this policy.
  • Business Transfers. As we continue to develop our business, we might sell or buy stores or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the unlikely event that we are acquired, customer information will be one of the transferred assets.
  • Law Enforcement.   If we receive a lawful court order to release account or other personal information then we will comply with the law.  We will also release information when necessary to protect the life, safety or property of others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

3.  How Do We Protect the Security of Your Information?

  • We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
  • We use encryption to protect your information contained in our customer list.
  • We use a firewall to protect against unlawful intrusion.
  • We limit access to your information on a “need to know” basis.
  • We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
  • It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.
  • No system can guarantee absolute security, just as the finest lock can not guarantee physical security.  However, we take every reasonable precaution to assure that your data is secure.

4.  Your Choice:  Opt-in or Opt-out. It is your choice whether to receive emails or special offers from us or others.  The following section provides you with this choice.  Please note the default settings.

  • Please send me email or other mail informing me of special offers of your products and services.
  • Please do not send me email or other mail informing me of special offers of your products or services.
  • Please send me email or other mail informing me of special offers of related products or services from other companies.
  • Please do not send me email or other mail informing me of special offers of related products or services from other companies.

5.  Children:  We do not sell products or services to children. If you are under 18, you may use this site only with involvement of a parent or guardian.

6.  Other Websites:  Various Web sites may be linked to from this site.  If you link to another site, your privacy depends on the policy of that site.  We strongly urge you to check their privacy policy.  Not all sites guarantee that they will not share your personally identifiable information with others.  You may also wish to consult privacy guidelines such as those recommended by the Online Privacy Alliance (www.privacyalliance.org).

7.  Contact Us:  If you would like to learn more about our privacy policy, or to access your personally identifiable information contained on our website, you may contact us via the Contact Us page. You will be required to provide identifier information to assure that this information is not released to others.  We reserve the right to modify this policy in the future.  If we do so, notice will be posted on our home page.