Do we really use only 10% of the brain’s potential?
- BrainTap App, BrainTap Technologies, Health and Wellness, The BrainTap Headset
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The notion that we use only a small portion—typically 10 percent—of our brain power has been around for nearly two centuries. The media and advertisers have propagated this notion as fact for nearly as long, usually with the promise that learning how to access the “unused” part of the brain could unleash untapped cerebral power, heighten our intelligence, or make us more productive humans. In other words, we could accomplish remarkable feats, if only we could access the entire brain.
Neurologist Barry Gordon at Johns Hopkins School of Medicine in Baltimore says, “We use virtually every part of the brain, and [most of] the brain is active almost all the time.”
John Henley, a neurologist at the Mayo Clinic in Rochester, Minnesota says that, “although it’s true that at any given moment, all the brain’s regions are not concurrently firing, imaging technology shows that, like the body’s muscles, most are continually active over a 24-hour period. Evidence would show over a day you use 100 percent of the brain.”
Likely, it stems from the general misconception about our own brains: that our shortcomings are evidence of the existence of untapped gray matter.
But perhaps it’s not so much a matter of how much the brain is being used, but rather how effectively we’re using it?
These scientists are looking at the brain like a computer or a piece of hardware. From that perspective, they are correct—we use 100% of our brain’s capability every day. But, we all know that a computer’s performance is directly linked the software being used—the better the software, the better the performance of the computer. The hardware may be working to its fullest, but when the software has bugs or is outdated, we get a lesser outcome.
In the case of human beings, our software is our thoughts, which are driven by our beliefs and values; it’s our perception of the world. Therefore, we don’t need more brain power.
Unfortunately, most people don’t realize how much changing their thoughts can transform their lives. Or perhaps they think changing their thoughts will be extremely time-consuming. But, it doesn’t have to be that way.
Since your brain doesn’t know the different between real and imagined, by engaging the power of visualization, you can learn to think like a peak performer. You can unlearn old habits and create positive new ones, install new memories, form a lifelong learning habit, and learn anything faster. With each new thought, new brain cells are formed and new neural connections are made. The technical term for this is neurogenesis, but we call it braintapping, and it happens in an instant. This means changing your life doesn’t have to be time-consuming. Rather, it can be fast, easy, and fun.
If you have yet to discover what braintapping can do for you, please follow this link to get a FREE TRIAL. Now that you know your brain is working at 100% of its potential, creating the life you desire is just a matter of upgrading your software. Easily done now that you know how!
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Manufacturer’s Warranty
The BrainTap Headset Bluetooth model has a 12-month manufacturer’s warranty that covers any flaws or defects that the headset shipped with. Any sort of sustained physical damage is not covered under warranty. All other products or equipment come with a 30-day manufacturer’s warranty unless otherwise stated. Please reference your User Manual to view the complete warranty policy. Should you experience any difficulty with your equipment or accessories, we recommend first checking the troubleshooting guidelines in the User Manual included with the headset or reference our online Knowledge Base for headset tips and troubleshooting steps. If you are still having trouble and your headset is within the warranty period, call our Help Desk at 302-721-6677 or fill out an online support ticket for further assistance. If the item needs to be returned to BrainTap offices for assessment and replacement, you will be asked to provide proof of purchase and will be issued a Return Merchandise Authorization (RMA) number and shipping instructions. Items without proof of purchase will not be accepted for RMA.
Return Merchandise Authorization (RMA) Policy
A Return Merchandize Authorization (RMA) is a numbered authorization provided to permit the return of a product. Any product returned to BrainTap offices for testing, trade-in or refund must be accompanied by an RMA issued by our Help Desk. Please note that RMAs expire 15 days after issue. Returns postmarked after the expiration date will not be accepted. Please be sure to ship your return item promptly.
Out of Warranty Support Options
Should you experience any difficulty with your equipment or accessories, we recommend first checking the troubleshooting guidelines in the User Manual reference our online Knowledge Base for headset tips and troubleshooting steps. Even if your headset is outside of the warranty period, you can reach out to our Help Desk via phone at 302-721-6677 or online by filling out a support ticket for further help. If the product is determined to require replacement after troubleshooting, there is an option for an out of warranty trade-in and replacement for a fee. We do not offer repair services for out of warranty products.
Satisfaction Guarantee & Equipment Return Policy
There is a 45-day return policy on all products and packages purchased directly from BrainTap unless otherwise stated. BrainTap headsets purchased from a retail outlet or 3rd party must be returned to the place of purchase and are subject to the return policy of the seller. All returns must have proof of purchase and a Return Merchandise Authorization (RMA) number or the return will not be accepted. All products returns are subject to a 15% restocking fee. The return period begins on the day you received your order. To initiate the return process, reach out to our Help Desk via phone at 302-721-6677 or submit an online support ticket.
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Shipping fees, if any, including duties and import taxes for international shipments, are non-refundable. In all instances, return shipping fees are the responsibility of the purchaser.
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You may cancel your membership/program/subscription with a 30-day notice by logging into your account on BrainTap.com. Click the account icon at the top right of the page, then click the profile icon on the top right-hand side and then click Billing. Once you are on the Billing page you will be able to “Manage Subscriptions & Payment” where you can cancel your subscription.
All subscribers are required to provide a 30-day cancellation notice prior to terminating their subscription. This policy is implemented to ensure a smooth transition for both subscribers and the service provider, allowing for adequate time to process cancellation requests and manage subscription changes.
Calculation of 30-Day Notice Period: The 30-day cancellation notice period will be calculated from the next monthly payment due date following the receipt of the cancellation request. For example, if a subscriber submits a cancellation request on the 5th of the month and their next monthly payment is due on the 15th of the same month, the 30-day notice period will commence from the 15th of the month and extend until the 15th of the following month. Free trials are exempt from this 30-day notice policy and may be canceled at any time prior to the first payment due date without payment or penalty.
Refund Processing Time
It takes approximately 10 – 14 days to process a return. If you have any questions regarding your refund, refer / respond to your original support ticket or create a new support ticket and one of our customer support representatives will contact you.
Terms and Conditions of Use:
Last updated: January 30, 2024
This is an agreement between you and BrainTap, Inc. (with its affiliates, “BrainTap”, “we” or “us”) regarding the digital audio-recorded motivational programs and creative visualization sessions operated by BrainTap Technologies (the “Service”). Additionally, please read the site’s Privacy Policy.
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By subscribing to BrainTap’s mobile app, users are granted access to use the app on up to two devices. Each device is permitted up to five plays per day. The BrainTap Brain Fitness mobile app subscription is intended for personal use only. Commercial use in a business is strictly prohibited unless said business has an official Professional Partner License issued by BrainTap, Inc. BrainTap reserves the right to modify the subscription terms and limitations at any time without prior notice. Users are encouraged to review the terms periodically for any updates or changes. If you sign up for a membership/program/subscription plan, you agree to the terms, conditions and limitations associated with them that are posted on our websites or applications.
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You may cancel your membership/program/subscription with a 30-day notice by logging into your account on BrainTap.com. Click the account icon at the top right of the page, then click the profile icon on the top right-hand side and then click Billing. Once you are on the Billing page you will be able to “Manage Subscriptions & Payment” where you can cancel your subscription.
All subscribers are required to provide a 30-day cancellation notice prior to terminating their subscription. This policy is implemented to ensure a smooth transition for both subscribers and the service provider, allowing for adequate time to process cancellation requests and manage subscription changes.
Calculation of 30-Day Notice Period: The 30-day cancellation notice period will be calculated from the next monthly payment due date following the receipt of the cancellation request. For example, if a subscriber submits a cancellation request on the 5th of the month and their next monthly payment is due on the 15th of the same month, the 30-day notice period will commence from the 15th of the month and extend until the 15th of the following month. Free trials are exempt from this 30-day notice policy and may be canceled at any time prior to the first payment due date without payment or penalty.
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Content Restrictions
All content is protected by Federal copyright law. You may not (i) transfer, copy, share, or display Content, except as permitted in this Agreement; (ii) sell, rent, lease, distribute, or broadcast any Content; (iii) remove any proprietary notices or labels on Content; (iv) attempt to disable, bypass, modify, defeat, or otherwise circumvent any digital rights management or other protection system applied to Content or used as part of the Service; or (v) use the Service or Content for any commercial or illegal purpose.
Promotional Trial Memberships
We sometimes offer certain customers various trial or other promotional memberships, which are subject to the Terms except as otherwise stated in the promotional offers. We reserve the right, in our sole discretion, to determine your eligibility. Trial members may, at any time (through your “My Account”), choose not to continue paid memberships/subscriptions by cancelling prior to the end of the trial period. If a trial offer or a promotion requires you to have a valid payment instrument on file, such as a credit card or other permitted payment method, we may validate that payment method, including by requesting a temporary authorization from the financial institution issuing your payment instrument. If we determine that your payment instrument is invalid, without limiting any of our other rights, we may revoke any benefits, Credits or Content you may have received as part of the offer.
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Our business may change over time and we reserve the right to cancel the Service and any membership plan in whole or in part, and to terminate your membership and use of the Service at our discretion without notice. If we do so, we will give you a prorated refund based on the number of days remaining in your membership unless we terminate your membership for conduct that we determine, in our discretion, violates the Terms, violates any applicable law, involves fraud or misuse of the Service, or is harmful to our interests or another user. Our failure to insist upon or enforce your strict compliance with the Terms will not constitute a waiver of any of our rights.
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Miscellaneous information
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