Belly Fat and Brain Health: How They’re Connected

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Without question, one of the most common New Year’s resolutions made annually is weight loss. Many of us begin the year focused on our health and well-being. We are enthusiastic about the possibility of change and fully committed to creating new habits for a new season. We capitalize on that momentum, filling our refrigerators with healthy foods, learning how to cook new recipes, and showing up at the gym five days a week.

But as the holiday season passes us by and we move deeper into late winter, it gets increasingly difficult to maintain our initial level of motivation. Often by February, the excitement of beginning has completely worn off and the days are short and cold. It’s tempting to spend our time curled up under blankets, eating warm comfort foods and saving our health goals for another day.

If you’ve found yourself in that position, retreating into your old habits and discouraged by the fear that you’re not capable of change, we have great news for you. You can make sustainable changes! You can recommit to your health and wellness, and you can start today. Renewed motivation comes to us as we remember the reasons we wanted to create change in the first place.

Weight management and the brain

Your commitment to weight management is a key part of your overall health. Though we often focus on weight for aesthetic purposes, the reality goes far deeper. Excess belly fat has a well-documented relationship to conditions like diabetes, hypertension, and heart disease.

Recent research, however, indicates that there is also a correlation between belly fat and brain health. More specifically, researchers at England’s Loughborough University have discovered a connection between belly fat and decreased grey matter in the brain. Their study examined over 9,000 participants, performing brain imaging scans and monitoring their body mass index (BMI) and waist-to-hip ratio (WHR).

Researchers found that while a high BMI had some correlation to brain shrinkage, the most relevant factor seemed to be the combination of high BMI and high WHR. Study participants with a high concentration of fat around their midsection, referred to as visceral fat, experienced a much higher likelihood of decreased grey matter in the brain. This shrinkage is a precursor to memory loss and other cognitive issues.

Managing your weight is not simply about looking better. It has a direct impact on the overall quality of your life, both right now and decades into the future. You can take simple steps today that increase your ability to lose belly fat and optimize your brain health for good.

Sleep, stress, and belly fat

You might be surprised to learn that losing visceral fat isn’t only about eating healthy foods and exercising often. There are two other critical components in weight management that often get overlooked. If you want to shed inches around your waist and support your total body health, start with optimizing your sleep and managing your stress.

Studies have shown that people who consistently sleep less than five hours a night are at higher risk for increased belly fat, regardless of their commitment to a healthy diet and consistent exercise. Sleep is precious to the body. It uses that time to dump toxins and reduce inflammation, both of which are critical components to weight maintenance and brain health.

Chronic, unmanaged stress is another common factor in the inability to lose visceral fat. Stress increases the hormone cortisol in the body, which is known to enable fat accumulation around the midsection. As we learn to interrupt our body’s natural stress response, we can decrease the flow of cortisol and make weight management easier.

Remember your reasons

Weight management is an essential part of maintaining optimal health. We encourage you to recommit to your weight-related goals today. It’s entirely normal to experience peaks and valleys in your motivation; just remember that the benefits of a healthy body composition will be well worth the effort. You can experience more energy, clarity, and vitality with every passing year of your life!

If you’re struggling to lose weight around your midsection, we have a fantastic resource for you. Our Weight Wellness bundle was specifically designed to approach weight management from every essential perspective. It will give you practical tools for revamping your relationship to food, learning to love exercise, optimizing your sleep, and managing your stress. You don’t have to embark on this journey alone; we’re here to help!

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Warranty & Return Policy

Customer Support

In order to streamline support requests and better serve you, we utilize a support ticket system. Every support request is assigned a unique ticket number. Please keep your support ticket number in a safe place and provide your number when contacting us.

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The BrainTap Headset Bluetooth model has a 12-month manufacturer’s warranty that covers any flaws or defects that the headset shipped with. Any sort of sustained physical damage is not covered under warranty.  All other products or equipment come with a 30-day manufacturer’s warranty unless otherwise stated.  Please reference your User Manual to view the complete warranty policy.  Should you experience any difficulty with your equipment or accessories, we recommend first checking the troubleshooting guidelines in the User Manual included with the headset or reference our online Knowledge Base for headset tips and troubleshooting steps. If you are still having trouble and your headset is within the warranty period, call our Help Desk at 302-721-6677 or fill out an online support ticket for further assistance.  If the item needs to be returned to BrainTap offices for assessment and replacement, you will be asked to provide proof of purchase and will be issued a Return Merchandise Authorization (RMA) number and shipping instructions.  Items without proof of purchase will not be accepted for RMA.

Return Merchandise Authorization (RMA) Policy

A Return Merchandize Authorization (RMA) is a numbered authorization provided to permit the return of a product. Any product returned to BrainTap offices for testing, trade-in or refund must be accompanied by an RMA issued by our Help Desk. Please note that RMAs expire 15 days after issue. Returns postmarked after the expiration date will not be accepted. Please be sure to ship your return item promptly.

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There is a 45-day return policy on all products and packages purchased directly from BrainTap unless otherwise stated. BrainTap headsets purchased from a retail outlet or 3rd party must be returned to the place of purchase and are subject to the return policy of the seller.  All returns must have proof of purchase and a Return Merchandise Authorization (RMA) number or the return will not be accepted. All products returns are subject to a 15% restocking fee. The return period begins on the day you received your order.  To initiate the return process, reach out to our Help Desk via phone at 302-721-6677 or submit an online support ticket.

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Last updated: January 30, 2024

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All subscribers are required to provide a 30-day cancellation notice prior to terminating their subscription. This policy is implemented to ensure a smooth transition for both subscribers and the service provider, allowing for adequate time to process cancellation requests and manage subscription changes.

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Miscellaneous information

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We know that you care how your information is used, and we appreciate your trust that we will use it carefully and sensibly. This notice describes our privacy policy. By visiting us, you are accepting the privacy policy described below.

1.  What Personal Information Do We Collect?

  • Information You Provide.  We receive and store information you enter.  For example, when you search for or buy a product or service, or when you supply information such as your address, phone number or credit card. You can choose not to provide certain information, but then you might not be able to take advantage of some of our features.  We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our website, and communicating with you. We do not store your credit data in our system after the sale – it is used for checkout purposes only. In addition, if you choose, we may share your information with other companies who provide goods or services that you are interested in.  Please see the “opt-in/opt-out” selection in Section 4 of this policy.
  • Cookies. Like many websites, we use “cookies”.  Cookies are small programs that we transfer to your hard drive that allow us to recognize you and to provide you with a customized shopping experience.  If you do not want us to use cookies, you can easily disable them by going to the toolbar of your web browser, and clicking on the “help” button.  Follow the instructions that will prevent the browser from accepting cookies, or set the browser to inform you when you receive a new cookie.  In addition, you may visit this and other websites anonymously through the use of utilities provided by other private companies.
  • Other Information: Every computer has an IP (Internet Protocol) address.  IP addresses of computers used to visit this site are noted.  In addition, we automatically collect other information such as email addresses, browser types, operating systems, and the URL addresses of sites clicked to and from this site.
  • Information from Other Sources.  We might receive information about you from other sources and add it to our account information.  This may include updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more easily.

2.  How Do We Use Your Information?

  • Customized Shopping.  We use your information to better serve you by providing a customized shopping experience.  As noted above, you may “opt-out” of this customization, or even visit and shop anonymously.
  • Agents. We employ other companies and individuals to perform functions on our behalf. Examples include delivering packages, sending postal mail and e-mail, and processing credit card payments. They have access to personal information needed to perform their functions, but may not use it for other purposes.
  • Special Offers.  We may send you special offers from time to time, unless you choose to “opt-out” of receiving such offers.  In addition, we may also send you special offers from other companies.  Again, you may “opt-out”.  If we send you offers from other businesses, we do not share your personal information with them.  The offers come directly through us.  Please see the “opt-in/opt-out” selection at the end of this policy.
  • Business Transfers. As we continue to develop our business, we might sell or buy stores or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the unlikely event that we are acquired, customer information will be one of the transferred assets.
  • Law Enforcement.   If we receive a lawful court order to release account or other personal information then we will comply with the law.  We will also release information when necessary to protect the life, safety or property of others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

3.  How Do We Protect the Security of Your Information?

  • We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
  • We use encryption to protect your information contained in our customer list.
  • We use a firewall to protect against unlawful intrusion.
  • We limit access to your information on a “need to know” basis.
  • We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
  • It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.
  • No system can guarantee absolute security, just as the finest lock can not guarantee physical security.  However, we take every reasonable precaution to assure that your data is secure.

4.  Your Choice:  Opt-in or Opt-out. It is your choice whether to receive emails or special offers from us or others.  The following section provides you with this choice.  Please note the default settings.

  • Please send me email or other mail informing me of special offers of your products and services.
  • Please do not send me email or other mail informing me of special offers of your products or services.
  • Please send me email or other mail informing me of special offers of related products or services from other companies.
  • Please do not send me email or other mail informing me of special offers of related products or services from other companies.

5.  Children:  We do not sell products or services to children. If you are under 18, you may use this site only with involvement of a parent or guardian.

6.  Other Websites:  Various Web sites may be linked to from this site.  If you link to another site, your privacy depends on the policy of that site.  We strongly urge you to check their privacy policy.  Not all sites guarantee that they will not share your personally identifiable information with others.  You may also wish to consult privacy guidelines such as those recommended by the Online Privacy Alliance (www.privacyalliance.org).

7.  Contact Us:  If you would like to learn more about our privacy policy, or to access your personally identifiable information contained on our website, you may contact us via the Contact Us page. You will be required to provide identifier information to assure that this information is not released to others.  We reserve the right to modify this policy in the future.  If we do so, notice will be posted on our home page.